CREATIVE PRODUCER // CORPORATE. ADVERTISING. SHORT FORM VIDEO.
BRINGING THE IDEA TO LIFE IN THE WORLD OF YOUR AUDIENCE.

In 2017, Vodafone Group are revamping their Learning & Development (L&D) platform. Taking the existing 11 different academies (retail, tech, customer service, etc) and merging them into one smart, personalised, simplified platform. We at Global Fire were commissioned to write and produce a large number of pieces of content to create a campaign of videos…

With their impending launch into the cable TV space, Vodafone required a series of internal videos to communicate the 3 USPs of the product internally. We had to walk a fine line in terms of ideas we pitched because it’s not the remit of our client (the internal comms department) to advertise to employees. Rather,…

With Vodafone’s launch into the quadplay space (TV, broadband, mobile and fixed line phone) it became apparent to internal comms that the whole company needed to understand how this shift meant the evolution from telecomms company into that of a media company. As the producer of this piece, I led the production team in this effort to communicate…

For so many years, I was really missing a trick when it comes to taking my camera with me on holiday. I saw vacations as a chance to get away from my work and for so long, that meant leaving my camera at home. So sad now when I think of all the places I…

Some of the images in this post are clickable and will take you to experience audio or video files created at the sites where the images were taken. Enjoy! It’s one of the first things I say to my new clients: “I’m not a photographer. I’m a storyteller. Photography is my medium.” Travel has always seemed…ya know…cool….

The top image in this post is clickable and will take you to experience audio of these two performing Maasai singing (which is more like a chant). Must be heard…I’d never heard anything like it before. This week in Kenya, a little dream of mine came true to photograph people from the Maasai tribe. The Maasai people live in Kenya…

Some of the images in this post are clickable and will take you to experience audio or video files created at the sites where the images were taken. Enjoy! Nine days ago I was writing to you from a plane on my way home from Lebanon. And today I have the pleasure of telling you some stories about…

“If you go from Paris to Budapest you think you are in Moscow.” -Gyorgy Ligeti When I was a kid growing up in the USA, I never thought about the rest of the world. It’s a bit stereotypical American, I suppose. To not imagine the cultures which lie outside. America is just so huge. You can…

Through my role as a producer at Global Fire, I’ve had the pleasure of supporting Your Ready Business (YRB) with content for a while and we always do this in synergy with the advertising agencies which support the Vodafone company. Clients regularly point their agencies toward us in order that we can produce the video to support…

As a producer at Global Fire, I facilitated three pieces of video content for Your Ready Business by Vodafone in partnership with Geometry Global whose mission it is to transform brand equity into action. p With Canvas, businesses can bring content to life in a fast loading, seamless experience. p You can see the videos being…

Through my role as a producer at Global Fire, I’ve had the pleasure of supporting Your Ready Business (YRB) with content for a while and we always do this in synergy with the advertising agencies which support the Vodafone company. Clients regularly point their agencies toward us in order that we can produce the video to support…

I’m a big fan of reaction videos on YouTube. You know the kind. A few cracking good ones… Brits try American foods People who hate cats meet kittens Americans react to people trying to do American accents Reaction videos are useful for all sorts of purposes. For example Show people trying a new product Comparing competing…

Although it’s not super glam, one of my favourite things to produce is wedding films. Mostly because I have 100% creative control and client budgets aren’t an issue. Along with a couple different filmmakers I employ for Gracie May Photography, I have produced all of the following wedding films.

A company can have the best initiatives, but if they’re not telling their story, how will the world know? The Programme :: Farming for the Future is an extensive education programme to help address the shortage of skilled workers entering the agri-food sector. The Video :: To help tell the story of what M&S is…

Just a little testimonial video about our success with a unique piece of equipment for my disabled daughter Grace. …Because what’s better than telling people your products are awesome? Letting your customers do it instead. Client success stories are a strong, emotive way to take your current customers and pair them up with your future…

The videos in this series were the first things I ever produced back in 2014. Background :: At a time when people are being more careful about spending, holidays closer to home are growing in popularity. There are a variety of amazing options just outside your doorstep which we in the UK may take for granted…

When pitching concepts to networks, it helps to have a sizzle, or a sample, to show them in order that they can easily see your idea. This is one such sizzle for a potential documentary called Urban Roots. Background:: As the world population inches towards the 9-billion mark by 2050, and over 80 per cent…