Creative Producer // Marketing. Story. Short Form Video.
BRINGING THE IDEA TO LIFE IN THE WORLD OF YOUR AUDIENCE.

Video Production: Is it a creative product? Or something else?

So often, video gets put into the category of a creative product which facilitates a marketing objective. I like to think of video as a marketing product supported by a creative team. To lots of small and medium size businesses, creative products are nice-to-haves. And they’re also sometimes hard for the logistical thinking business owner to get…

The national anthem, baby clothes and 6 other things you didn’t know were marketing ploys

Will everyone please just STFU now about the national anthem issues at sporting events? Here’s the truth: you’re fighting over a piece of marketing. Singing this song at sporting events isn’t a matter of spontanous national pride. Military flyovers, performances of the national anthem, color guard ceremonies, unfurling of the flag….these activities at NFL games…

Ultra Shorts

  In winter 2016, Vodafone Group came to Global Fire with a challenge to promote the revamp of their global L&D platform. The challenging bit was to make it something to stand out from all the typical content employees would see when they logged on for the day (much of which we also made). I…

The Advertising Playlist // 33 bitesized videos about the industry and how to come up with new ideas

Back in Feb, I spent a couple hours with my colleague Tom Breeze talking about advertising, ideation and the creative space in general. The output was a rather beefy 2 hour piece of content which you can find here. However, who has 2 hours and even if you did, do you really want to spend…

Truth Bombs :: How to make it in the media industry

‪I was pretty thrilled to be asked to speak to media students for National Apprenticeship Week. Usually when I speak, it’s to folks who know a thing or two, so to get a crack at talking to kids at the beginning of their explorations in the creative & media fields is an honour for a…

Production hacks: Effective use of animation for global brands (a talk at BVE)

Mark & I were honoured to be asked to speak in the Production Theatre at BVE London 2017 (Britain’s largest broadcast and media event). The description of this talk on their website was “In this session learn why animation is an increasingly popular style of video production for global brands.” p Listen to the audio of…

Production hacks: Saving on your music budgets by going in-house (a talk at BVE)

p My Global Fire colleague, Ross, and I were honoured to be asked to speak in the Production Theatre at BVE London 2017 (Britain’s largest broadcast and media event). The description of this talk on their website was “In-house music production is much more achievable than you think! How can bringing it in-house support creativity in…

Techniques for idea creation // video interview

It was supercool to join Tom Breeze at his offices in London for an interview about my career path and the methods I use for ideation (idea creation). Be warned…at almost 2 hours long, this is a beast of a conversation, but it’s basically a crash course in the way creatives think, the methods we…

Social Media Dinner Party

In 2017, Vodafone Group are revamping their Learning & Development (L&D) platform. Taking the existing 11 different academies (retail, tech, customer service, etc) and merging them into one smart, personalised, simplified platform. We at Global Fire were commissioned to write and produce a large number of pieces of content to create a campaign of videos…

Vodafone TV

With their impending launch into the cable TV space, Vodafone required a series of internal videos to communicate the 3 USPs of the product internally. We had to walk a fine line in terms of ideas we pitched because it’s not the remit of our client (the internal comms department) to advertise to employees. Rather,…

Vodafone Corporate Film

With Vodafone’s launch into the quadplay space (TV, broadband, mobile and fixed line phone) it became apparent to internal comms that the whole company needed to understand how this shift meant the evolution from telecomms company into that of a media company. As the producer of this piece, I led the production team in this effort to communicate…

Norway

For so many years, I was really missing a trick when it comes to taking my camera with me on holiday. I saw vacations as a chance to get away from my work and for so long, that meant leaving my camera at home. So sad now when I think of all the places I…

Lebanon

Some of the images in this post are clickable and will take you to experience audio or video files created at the sites where the images were taken. Enjoy! It’s one of the first things I say to my new clients: “I’m not a photographer. I’m a storyteller. Photography is my medium.” Travel has always seemed…ya know…cool….