Creative Producer // Marketing. Story. Short Form Video.
BRINGING THE IDEA TO LIFE IN THE WORLD OF YOUR AUDIENCE.

Category Archives: Bosslady

Women in business

Video Production: Is it a creative product? Or something else?

So often, video gets put into the category of a creative product which facilitates a marketing objective. I like to think of video as a marketing product supported by a creative team. To lots of small and medium size businesses, creative products are nice-to-haves. And they’re also sometimes hard for the logistical thinking business owner to get…

The Advertising Playlist // 33 bitesized videos about the industry and how to come up with new ideas

Back in Feb, I spent a couple hours with my colleague Tom Breeze talking about advertising, ideation and the creative space in general. The output was a rather beefy 2 hour piece of content which you can find here. However, who has 2 hours and even if you did, do you really want to spend…

Truth Bombs :: How to make it in the media industry

‪I was pretty thrilled to be asked to speak to media students for National Apprenticeship Week. Usually when I speak, it’s to folks who know a thing or two, so to get a crack at talking to kids at the beginning of their explorations in the creative & media fields is an honour for a…

Production hacks: Effective use of animation for global brands (a talk at BVE)

Mark & I were honoured to be asked to speak in the Production Theatre at BVE London 2017 (Britain’s largest broadcast and media event). The description of this talk on their website was “In this session learn why animation is an increasingly popular style of video production for global brands.” p Listen to the audio of…

Production hacks: Saving on your music budgets by going in-house (a talk at BVE)

p My Global Fire colleague, Ross, and I were honoured to be asked to speak in the Production Theatre at BVE London 2017 (Britain’s largest broadcast and media event). The description of this talk on their website was “In-house music production is much more achievable than you think! How can bringing it in-house support creativity in…

Techniques for idea creation // video interview

It was supercool to join Tom Breeze at his offices in London for an interview about my career path and the methods I use for ideation (idea creation). Be warned…at almost 2 hours long, this is a beast of a conversation, but it’s basically a crash course in the way creatives think, the methods we…

Join me at #BVE17

BVE (Broadcast and Video Expo) takes place at the Excel in London Feb 28-March 2nd. It’s free and extremely educational for people interested in video/film production. I’ll be doing two talks so if you’re there, come say hello! My talks schedule is listed here. See you then!

Your Ready Business by Vodafone

Through my role at Global Fire Creative, I’ve had the pleasure of supporting Your Ready Business (YRB) with content for a while and we almost always do this in synergy with the advertising and brand agencies which support the Vodafone company. Clients regularly point their agencies toward us in order that we can produce the video…