CREATIVE PRODUCER // CORPORATE. ADVERTISING. SHORT FORM VIDEO.
BRINGING THE IDEA TO LIFE IN THE WORLD OF YOUR AUDIENCE.

Category Archives: Creative Business

Thinking with both sides of yer brain

Back in Feb, I spent a couple hours with my colleague Tom Breeze talking about advertising, ideation and the creative space in general. The output was a rather beefy 2 hour piece of content which you can find here. However, who has 2 hours and even if you did, do you really want to spend…

Mark & I were honoured to be asked to speak in the Production Theatre at BVE London 2017 (Britain’s largest broadcast and media event). The description of this talk on their website was “In this session learn why animation is an increasingly popular style of video production for global brands.” p Listen to the audio of…

p My Global Fire colleague, Ross, and I were honoured to be asked to speak in the Production Theatre at BVE London 2017 (Britain’s largest broadcast and media event). The description of this talk on their website was “In-house music production is much more achievable than you think! How can bringing it in-house support creativity in…

Who first told you about that new independent coffee shop in town, introduced you to your new favourite app or got you to binge watch Stranger Things in a single weekend? That person is a sneezer. The sneezer, as defined by ubermarketer Seth Godin: “Sneezers are at the core of any ideavirus. Sneezers are the…

I do a lot of video production work in the corporate sector to both consumer and business audiences. Many of our clients are agencies exclusively positioned as B2B marketers and I’ve found that these two audiences aren’t really all that different. In my experience, these are defining characteristics of the two audiences: Consumer audiences are people….

You know, whether I’m wearing my photographer’s hat or that of a director/producer, there’s this element of working with people which is of uber importance – even moreso, perhaps, than the ability to use one’s kit. If you’re an incredible photographer technically, but people look awkward in your images, the lighting and whateverelse isn’t going to…