Creative Producer // Marketing. Story. Short Form Video.
BRINGING THE IDEA TO LIFE IN THE WORLD OF YOUR AUDIENCE.

Category Archives: Creative Business

Thinking with both sides of yer brain

Video Production: Is it a creative product? Or something else?

So often, video gets put into the category of a creative product which facilitates a marketing objective. I like to think of video as a marketing product supported by a creative team. To lots of small and medium size businesses, creative products are nice-to-haves. And they’re also sometimes hard for the logistical thinking business owner to get…

The national anthem, baby clothes and 6 other things you didn’t know were marketing ploys

Will everyone please just STFU now about the national anthem issues at sporting events? Here’s the truth: you’re fighting over a piece of marketing. Singing this song at sporting events isn’t a matter of spontanous national pride. Military flyovers, performances of the national anthem, color guard ceremonies, unfurling of the flag….these activities at NFL games…

The Advertising Playlist // 33 bitesized videos about the industry and how to come up with new ideas

Back in Feb, I spent a couple hours with my colleague Tom Breeze talking about advertising, ideation and the creative space in general. The output was a rather beefy 2 hour piece of content which you can find here. However, who has 2 hours and even if you did, do you really want to spend…

Truth Bombs :: How to make it in the media industry

‪I was pretty thrilled to be asked to speak to media students for National Apprenticeship Week. Usually when I speak, it’s to folks who know a thing or two, so to get a crack at talking to kids at the beginning of their explorations in the creative & media fields is an honour for a…

Production hacks: Effective use of animation for global brands (a talk at BVE)

Mark & I were honoured to be asked to speak in the Production Theatre at BVE London 2017 (Britain’s largest broadcast and media event). The description of this talk on their website was “In this session learn why animation is an increasingly popular style of video production for global brands.” p Listen to the audio of…

Production hacks: Saving on your music budgets by going in-house (a talk at BVE)

p My Global Fire colleague, Ross, and I were honoured to be asked to speak in the Production Theatre at BVE London 2017 (Britain’s largest broadcast and media event). The description of this talk on their website was “In-house music production is much more achievable than you think! How can bringing it in-house support creativity in…

Techniques for idea creation // video interview

It was supercool to join Tom Breeze at his offices in London for an interview about my career path and the methods I use for ideation (idea creation). Be warned…at almost 2 hours long, this is a beast of a conversation, but it’s basically a crash course in the way creatives think, the methods we…

Feeding Your Sneezers

Who first told you about that new independent coffee shop in town, introduced you to your new favourite app or got you to binge watch Stranger Things in a single weekend? That person is a sneezer. The sneezer, as defined by ubermarketer Seth Godin: “Sneezers are at the core of any ideavirus. Sneezers are the…

Humanity in B2B Communications

I do a lot of video production work in the corporate sector to both consumer and business audiences. Many of our clients are agencies exclusively positioned as B2B marketers and I’ve found that these two audiences aren’t really all that different. In my experience, these are defining characteristics of the two audiences: Consumer audiences are people….

Directing People

You know, whether I’m wearing my photographer’s hat or that of a director/producer, there’s this element of working with people which is of uber importance – even moreso, perhaps, than the ability to use one’s kit. If you’re an incredible photographer technically, but people look awkward in your images, the lighting and whateverelse isn’t going to…