CREATIVE PRODUCER // CORPORATE. ADVERTISING. SHORT FORM VIDEO.
BRINGING THE IDEA TO LIFE IN THE WORLD OF YOUR AUDIENCE.

Category Archives: Creative Business

Thinking with both sides of yer brain

Who first told you about that new independent coffee shop in town, introduced you to your new favourite app or got you to binge watch Stranger Things in a single weekend? That person is a sneezer. The sneezer, as defined by ubermarketer Seth Godin: “Sneezers are at the core of any ideavirus. Sneezers are the…

I do a lot of video production work in the corporate sector to both consumer and business audiences. Many of our clients are agencies exclusively positioned as B2B marketers and I’ve found that these two audiences aren’t really all that different. In my experience, these are defining characteristics of the two audiences: Consumer audiences are people….

You know, whether I’m wearing my photographer’s hat or that of a director/producer, there’s this element of working with people which is of uber importance – even moreso, perhaps, than the ability to use one’s kit. If you’re an incredible photographer technically, but people look awkward in your images, the lighting and whateverelse isn’t going to…