Creative Producer // Marketing. Story. Short Form Video.
BRINGING THE IDEA TO LIFE IN THE WORLD OF YOUR AUDIENCE.

Category Archives: Digital Marketing

The national anthem, baby clothes and 6 other things you didn’t know were marketing ploys

Will everyone please just STFU now about the national anthem issues at sporting events? Here’s the truth: you’re fighting over a piece of marketing. Singing this song at sporting events isn’t a matter of spontanous national pride. Military flyovers, performances of the national anthem, color guard ceremonies, unfurling of the flag….these activities at NFL games…

Ultra Shorts

  In winter 2016, Vodafone Group came to Global Fire with a challenge to promote the revamp of their global L&D platform. The challenging bit was to make it something to stand out from all the typical content employees would see when they logged on for the day (much of which we also made). I…

The Advertising Playlist // 33 bitesized videos about the industry and how to come up with new ideas

Back in Feb, I spent a couple hours with my colleague Tom Breeze talking about advertising, ideation and the creative space in general. The output was a rather beefy 2 hour piece of content which you can find here. However, who has 2 hours and even if you did, do you really want to spend…

Truth Bombs :: How to make it in the media industry

‪I was pretty thrilled to be asked to speak to media students for National Apprenticeship Week. Usually when I speak, it’s to folks who know a thing or two, so to get a crack at talking to kids at the beginning of their explorations in the creative & media fields is an honour for a…

Techniques for idea creation // video interview

It was supercool to join Tom Breeze at his offices in London for an interview about my career path and the methods I use for ideation (idea creation). Be warned…at almost 2 hours long, this is a beast of a conversation, but it’s basically a crash course in the way creatives think, the methods we…

Hackney Central Space

Through my role as a producer at Global Fire, I’ve had the pleasure of supporting Your Ready Business (YRB) with content for a while and we always do this in synergy with the advertising agencies which support the Vodafone company. Clients regularly point their agencies toward us in order that we can produce the video to support…