CREATIVE PRODUCER // CORPORATE. ADVERTISING. SHORT FORM VIDEO.
BRINGING THE IDEA TO LIFE IN THE WORLD OF YOUR AUDIENCE.

Category Archives: Video Production

My job producing all manner of moving pictures

In 2017, Vodafone Group are revamping their Learning & Development (L&D) platform. Taking the existing 11 different academies (retail, tech, customer service, etc) and merging them into one smart, personalised, simplified platform. We at Global Fire were commissioned to write and produce a large number of pieces of content to create a campaign of videos…

With their impending launch into the cable TV space, Vodafone required a series of internal videos to communicate the 3 USPs of the product internally. We had to walk a fine line in terms of ideas we pitched because it’s not the remit of our client (the internal comms department) to advertise to employees. Rather,…

With Vodafone’s launch into the quadplay space (TV, broadband, mobile and fixed line phone) it became apparent to internal comms that the whole company needed to understand how this shift meant the evolution from telecomms company into that of a media company. As the producer of this piece, I led the production team in this effort to communicate…

Through my role as a producer at Global Fire, I’ve had the pleasure of supporting Your Ready Business (YRB) with content for a while and we always do this in synergy with the advertising agencies which support the Vodafone company. Clients regularly point their agencies toward us in order that we can produce the video to support…

As a producer at Global Fire, I facilitated three pieces of video content for Your Ready Business by Vodafone in partnership with Geometry Global whose mission it is to transform brand equity into action. p With Canvas, businesses can bring content to life in a fast loading, seamless experience. p You can see the videos being…

Through my role as a producer at Global Fire, I’ve had the pleasure of supporting Your Ready Business (YRB) with content for a while and we always do this in synergy with the advertising agencies which support the Vodafone company. Clients regularly point their agencies toward us in order that we can produce the video to support…

I’m a big fan of reaction videos on YouTube. You know the kind. A few cracking good ones… Brits try American foods People who hate cats meet kittens Americans react to people trying to do American accents Reaction videos are useful for all sorts of purposes. For example Show people trying a new product Comparing competing…

BVE (Broadcast and Video Expo) takes place at the Excel in London Feb 28-March 2nd. It’s free and extremely educational for people interested in video/film production. I’ll be doing two talks so if you’re there, come say hello! My talks schedule is listed here. See you then!

Through my role at Global Fire Creative, I’ve had the pleasure of supporting Your Ready Business (YRB) with content for a while and we almost always do this in synergy with the advertising and brand agencies which support the Vodafone company. Clients regularly point their agencies toward us in order that we can produce the video…

I do a lot of video production work in the corporate sector to both consumer and business audiences. Many of our clients are agencies exclusively positioned as B2B marketers and I’ve found that these two audiences aren’t really all that different. In my experience, these are defining characteristics of the two audiences: Consumer audiences are people….

You know, whether I’m wearing my photographer’s hat or that of a director/producer, there’s this element of working with people which is of uber importance – even moreso, perhaps, than the ability to use one’s kit. If you’re an incredible photographer technically, but people look awkward in your images, the lighting and whateverelse isn’t going to…

“Stop saying ‘and then…’. Every time I hear ‘and then…’ it’s just another opportunity for the audience to get lost.” -Don Draper Remember the launch of Twitter? The 140 character microwhatsit? Eat my shorts! You can’t say something meaningful in just 140 characters! I can’t complain about my Delta meal in 140 characters! But we…