Creative Producer // Marketing. Story. Short Form Video.
BRINGING THE IDEA TO LIFE IN THE WORLD OF YOUR AUDIENCE.

Category Archives: Video Production

My job producing all manner of moving pictures

Video Production: Is it a creative product? Or something else?

So often, video gets put into the category of a creative product which facilitates a marketing objective. I like to think of video as a marketing product supported by a creative team. To lots of small and medium size businesses, creative products are nice-to-haves. And they’re also sometimes hard for the logistical thinking business owner to get…

Ultra Shorts

  In winter 2016, Vodafone Group came to Global Fire with a challenge to promote the revamp of their global L&D platform. The challenging bit was to make it something to stand out from all the typical content employees would see when they logged on for the day (much of which we also made). I…

The Advertising Playlist // 33 bitesized videos about the industry and how to come up with new ideas

Back in Feb, I spent a couple hours with my colleague Tom Breeze talking about advertising, ideation and the creative space in general. The output was a rather beefy 2 hour piece of content which you can find here. However, who has 2 hours and even if you did, do you really want to spend…

Production hacks: Effective use of animation for global brands (a talk at BVE)

Mark & I were honoured to be asked to speak in the Production Theatre at BVE London 2017 (Britain’s largest broadcast and media event). The description of this talk on their website was “In this session learn why animation is an increasingly popular style of video production for global brands.” p Listen to the audio of…

Production hacks: Saving on your music budgets by going in-house (a talk at BVE)

p My Global Fire colleague, Ross, and I were honoured to be asked to speak in the Production Theatre at BVE London 2017 (Britain’s largest broadcast and media event). The description of this talk on their website was “In-house music production is much more achievable than you think! How can bringing it in-house support creativity in…

Techniques for idea creation // video interview

It was supercool to join Tom Breeze at his offices in London for an interview about my career path and the methods I use for ideation (idea creation). Be warned…at almost 2 hours long, this is a beast of a conversation, but it’s basically a crash course in the way creatives think, the methods we…

Social Media Dinner Party

In 2017, Vodafone Group are revamping their Learning & Development (L&D) platform. Taking the existing 11 different academies (retail, tech, customer service, etc) and merging them into one smart, personalised, simplified platform. We at Global Fire were commissioned to write and produce a large number of pieces of content to create a campaign of videos…

Vodafone TV

With their impending launch into the cable TV space, Vodafone required a series of internal videos to communicate the 3 USPs of the product internally. We had to walk a fine line in terms of ideas we pitched because it’s not the remit of our client (the internal comms department) to advertise to employees. Rather,…

Vodafone Corporate Film

With Vodafone’s launch into the quadplay space (TV, broadband, mobile and fixed line phone) it became apparent to internal comms that the whole company needed to understand how this shift meant the evolution from telecomms company into that of a media company. As the producer of this piece, I led the production team in this effort to communicate…

Hackney Central Space

Through my role as a producer at Global Fire, I’ve had the pleasure of supporting Your Ready Business (YRB) with content for a while and we always do this in synergy with the advertising agencies which support the Vodafone company. Clients regularly point their agencies toward us in order that we can produce the video to support…

Video for Facebook Canvas

As a producer at Global Fire, I facilitated three pieces of video content for Your Ready Business by Vodafone in partnership with Geometry Global whose mission it is to transform brand equity into action. p With Canvas, businesses can bring content to life in a fast loading, seamless experience. p You can see the videos being…

Cystic Fibrosis Trust

Through my role as a producer at Global Fire, I’ve had the pleasure of supporting Your Ready Business (YRB) with content for a while and we always do this in synergy with the advertising agencies which support the Vodafone company. Clients regularly point their agencies toward us in order that we can produce the video to support…

Reaction videos test shoot

I’m a big fan of reaction videos on YouTube. You know the kind. A few cracking good ones… Brits try American foods People who hate cats meet kittens Americans react to people trying to do American accents Reaction videos are useful for all sorts of purposes. For example Show people trying a new product Comparing competing…

Join me at #BVE17

BVE (Broadcast and Video Expo) takes place at the Excel in London Feb 28-March 2nd. It’s free and extremely educational for people interested in video/film production. I’ll be doing two talks so if you’re there, come say hello! My talks schedule is listed here. See you then!