Category Archives: The Business of Photography If keywords get you on Google’s guest list, then links get you a VIP all-access pass to search engines. Why are links important? Google wants to rank popular sites and there is no better measure of popularity than how many other websites are promoting you (with links) to their audiences. Here’s an example. One wedding… Pin It We should have a talk about your products. Some photographers “shoot for the album”. What does this mean? This means they’re keeping the end product in mind when they approach a session because, after all the end product is the point of the whole thing. What? Really? Yes, really. I know we splash these fabulous… Pin It Seems every blogger is writing about Timeline today. So this is my mandatory post on Timeline. On the 30th March, Timeline will be unavoidable for all pages. But for now, you can embrace it by choice. When you next login to your business Facebook page, you’ll be greeted with a message at the top of… Pin It I get asked about packaging quite a bit. Believe me, I know how hard it is to find fashionable photography packaging that matches your branding. Thankfully, I found out about H-B Photo Packaging from another photographer and have had a couple of pretty sizable shipments from them since. Even with the extra cost of shipping… Pin It Even for the most secure photographer, getting inquiries who say ‘thanks but no thanks’ can make you question your prices. And this post will be short and sweet because I have only one think to say about that: it’s the same as folks who browse a store and leave with nothing. Except they have to… Pin It Do you know the difference between a Facebook profile, page and group? Which one is right for your business? And once you have one, what do you do next? How do you make sure you get a good amount of interaction on your page and that you actually show up in your clients’ news feeds?… Pin It Q. “I read a lot about “portfolio building” and while I am in the process of shooting different people/children other than my own, what other details does this entail?” A. Excellent question! Portfolio building is one of those elusive things that JSO (just starting out) photographers get stuck in and sometimes can’t find their way… Pin It A couple weeks ago, I published a post called So who gets to call themselves a professional, anyway? In it, I made a sweeping statement about university photography professors only teaching “because they can’t be doing”. I got two comments from teachers who felt hurt by my comment and you know what? That was a… Pin It |
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