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Category Archives: Pricing

Without a doubt, the biggest area of frustration and confusion for start-up photographers is knowing what to charge. Here are 6 of my all time favourite blog posts about pricing from my favourite photography/business bloggers (in no particular order). How to Raise Your Photography Prices Significantly Without Losing All Your Clients from The Modern Tog 7…

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Q. “I am from a town where population is not high. The closest city is an hour drive. My problem is that people in my area just can’t afford to pay what I think I’m worth. Jobs are scarce up here. Maybe I’m wrong. I am booking like crazy, and had to turn people down…

I had a great email from a reader {Hi, Holly!} this week asking about print credits. What are they? How do the work and why would you want to offer them? Print credits are blocks of funds offered towards a clients’ print purchases. Commonly, they are offered as part of a package deal as a…

Q. “How did you handle current clients when you raised your prices?” A. Well first, before booking any session, I always ask if they’ve been to my site, viewed the information about how I work and my prices. This way, when I talk money, I’m only emphasising what they already know. For previous clients, I’ll…

In response to my recent post ‘3 Practices that Devalue your Brand‘ Q. “These business posts are wonderful! How do you go about meeting people who value photography and not just cheapies? You talk a lot about that and expectation management, but I tend to run in the cheapie circles? Heck, I can’t afford me!”…

Most of us aren’t a brick-and-mortar establishment. Photographers tend to be somewhat itinerant business people with a website as their storefront, the world as their office. And so deciding on your business model, executing a plan and establishing your own brand are going to be super important if you want to succeed as a business….