Creative Producer // Marketing. Story. Short Form Video.
BRINGING THE IDEA TO LIFE IN THE WORLD OF YOUR AUDIENCE.

ELIZABETH HALFORD

Creative Producer // Advertising. Story. Short Form Video.

SUMMARY ::

My job is to bring ideas to life in the world of your audience. To nurture the creative vision and the logistical process. To deliver the project on time, on brief and on budget.

Working since age 15, I’m a passionate, curious, experienced communicator specialising in below the line video & animation for B2C markets in addition to corporate communications to inspire action and support company cultures.

Engaging a fearless approach, I cultivate your project from the first moment you know you need something through strategy, ideation, budgeting, production and final delivery. All while keeping my eye on your KPI.

As a creative producer, I use my vast experience to actively encourage creatives to deliver inspired results. I enjoy approaching each new adventure with an advertising mindset and lead my teams through an organic and positive management style.

As an exceptionally fast thinker who often does the job of more than one person, I am always excited to not only produce content but to get under the skin of the agency business model. I have some proven methods for getting attention and mentoring growth. I know the mindset of the clients, the thinking errors that prohibit innovation and how to get around them to achieve more. I have been engrossed in the inner workings of many’a global company so I enjoy taking large corporate thinking and applying it to the SME.

I’m a challenger and will always speak up if something can be done more effectively and I’m actively looking for the next role where I can add value.

EXPERIENCE ::

Creative Producer at Laughing Samurai, Orlando

July 2017 – Present
Sitting at the intersections between ideas and doing, I manage digital creative projects from concept to delivery. Marketing. Advertising. Short form video. Web.

Managing Partner, Creative Producer at Global Fire Creative, London UK

March 2014 – June 2017
As an executive producer for this creative agency, I manage media projects for clients from SMEs to blue chip companies. I oversee the process from concept to delivery. Along the way, I negotiate budgets, lead the creative team and nurture the client. As a company partner, I manage, mentor and guide the company to keep us on a growth path.

Director & Principal Photographer at Gracie May Photography LTD.

April 2008 – Present
A company dedicated to journaling prestigious weddings in the UK & Europe through photography and cinematography. I manage a collective of creatives who work to bring this vision to life.

Creative Business Coach, Freelance

April 2008 – Present
My experience in coaching career-creatives began as a blogger and quickly evolved into public speaking, teaching, writing courses, contributing in magazines, being interviewed for books and podcasts and in-person consultation with clients globally. My focus is on building personal brand, pricing structures for service based creative businesses, managing client expectations and the sales process for commissioned artists.

VOLUNTEERING ::

Director of Public Relations at Cure Rett

October 2012 – December 2013
As the Director of PR for Cure Rett, I ran social media campaigns and public relations for the charity. At the time, we were the fastest growing social media presence for any Rett cause or charity. I worked on production and direction for our documentary (currently in production) and our various short films. Additionally, I used my skills as a photographer to photograph and execute our ‘Hi’ campaign with which we spread awareness about the condition. I utilized my writing background to author the Cure Rett blog where we broke down the science of Rett in plain English. I liaised with doctors and scientists and then break down their terminology and technospeak for everyday people, bringing the exciting world of MECP2 research to the masses. Working with Cure Rett meant I got to work with the biggest doctors and scientists in the world of Rett syndrome and MECP2 related disorders which was truly an honor.

HONOURS + AWARDS ::

2017 // AVA Digital Award // Platinum for “Ultrafail” campaign for client Vodafone Group // Exec Producer (Global Fire)

2017 // AVA Digital Award // Platinum for Global Peace Index animation for client Institute for Economics and Peace // Exec Producer (Global Fire)

2016 // Cannes Lions See it Be It // Shortlisted

2016 // Hermes Creative Award // Gold for “We Care” internal film for Vodafone Group // Exec Producer (Global Fire)

2016 // AVA Digital Award // Gold for “Room to Breathe” campaign for Wightlink Ferries // Exec Producer (Global Fire)

2016 // AVA Digital Award // Platinum for “Project 11” internal film for Vodafone UK // Exec Producer (Global Fire)

PRESS + INTERVIEWS ::

2017 // Techniques for Ideation // Interviewed by  Tom Breeze

2015 // Beloved Collective Podcast // Interviewed in this episode on topics of my photography theory and method

2013 // Photography Business Secrets: The Savvy Photographer’s Guide to Sales, Marketing, and More by Lara White // Case study on my photography company Gracie May Photography.

TALKS + CLASSES ::

March 2017 // “Truth Bombs :: Working in Media” a talk for National Apprenticeship Week

Feb 2017 // “Production hacks: Effective use of animation for commercials & global brands” a talk at BVE, Britain’s largest broadcast and media event

Feb 2017 // “Production hacks: Saving on your music budgets by going in-house” a talk at BVE, Britain’s largest broadcast and media event

Feb 2017 // “Getting the Brief” a talk at Film Expo South

Other topics I speak on can be found here.

PUBLICATIONS ::

2016 // Digital Photographer Magazine issue 180 // “Do I need a new camera?”

2008-2013 // Multiple photography articles on dPS racking up over 1 million shares

2013 // dPS // “5 Photography Bad Habits to Quit Today” (I wrote for this mega-blog for years, but this post is still the most viral post to date with over 97k social shares) with the sequel having 75k shares.

2012 // CHIC Magazine // “100%: How I Nail Every Bridal Consultation”

2012 // CHIC Magazine // “5 Minutes to a Better Website”

2010 //Canon’s PhotoYou Magazine // “Let’s Go Inside”

2010 // Canon’s PhotoYou Magazine // “Surviving the Wet”

2010 // Canon’s PhotoYou Magazine // “Introduction to White Balance”

2010 // Canon’s PhotoYou Magazine // “Watch out, DSLR”

2010 // Canon’s PhotoYou Magazine // “Know your Settings”

2010 // Canon’s PhotoYou Magazine // “Photographing Flowers”

KIND WORDS FROM SMART PEOPLE ::

“Elizabeth is one of the most inspiring and hard working women I’ve ever met. I can never repay her for taking me under her wing and teaching me everything that she has. She always thinks three steps ahead and whatever she wants done, she gets done. Her incredible work ethic, creativity and business mindset is one to be envious of. I am very excited to see all the amazing things she will do and create in her future as there is no doubt that it will be nothing less than amazing. ” — Charlotte M. Simonsen, Midweight Art Director, Global Fire Creative

“Elizabeth managed to turn around a video project with a super tight deadline meaning we sourced, shot, edited and marketed 3 SME business owner videos in just a few days. Great to work with and offered lots of creative ideas to ensure the videos were perfect for social and short sharp and engaging. I had every confidence the videos would be delivered on brief from the get-go due to Elizabeth’s confident and decisive style.” — Jack Ryan, Marketing Manager, Vodafone UK

“I had a vision for an emotional film to connect those working at Vodafone with a powerful sense of purpose. I explained to Elizabeth what I wanted, and it was a real pleasure to see her become as excited as I was about it. The sheer energy she had to deliver that vision meant I could comfortably step back and let her work her magic! What she created was perfect!! I watched with tears in my eyes and so have many others now…. I would not hesitate to use Elizabeth and Global Fire Creative again and to fully recommend their work to everyone with absolute confidence. Thank you Elizabeth, for helping me realise an ambition I had for some time and for making it better than I ever imagined. Looking forward to our next project. ” — Claire Barron, Global Customer Experience Academy Manager, Vodafone Group

“She’s an incredibly talented and hard-working individual, who is bursting with ideas. I thoroughly recommend her.” — Duncan Millar,  Senior UX Associate, BAE Systems Applied Intelligence

“With over 20 markets around the world, whenever I’ve a need to do anything on video, Elizabeth’s the first person I get in touch with. Time and time again, she and Global Fire have created excellent results that I’m proud to share. ” — Adam Sunman, Global Employer Branding and Social Media Lead, Vodafone Group

“You will not find a better colleague and a more enthusiastic individual to work with on any topic. For me her most prized virtue is her honesty and her word. She always delivers what she says she can deliver and in a most timely fashion. If I could hire Elizabeth I would hire her in a “New York” second.” — Steven Kaminsky, Ph.D., Chief Science Officer, IRSF

“Elizabeth is a motivated and creative entrepreneur. She is prolific, developing a wide range of successful projects across digital and social media. She deeply engaged with her learning and contributed hugely to the community of enquiry.” — Richard Berry, Programme Group Leader Marketing, Advertising and Communications, Southampton Solent University

“Elizabeth is a goal-oriented, motivated individual who is extremely organised and focused in her work and any task at hand. She is hard-working, full of creative energy, and passionate about her work. In addition to this, Elizabeth has great creative ‘vision’ and a can be relied on to always get the job done in a professional manner that answers the brief!” — Nik Mahon, Principal Teaching Fellow Advertising / Director of Creativity & Enterprise, University of Southampton