Elizabeth Halford
Bringing the idea to life in the world of your audience.

ELIZABETH HALFORD

SUMMARY ::

Equal parts logic and creative, I’m an experienced communicator sitting at the intersection of ideas and doing. I nurture the creative vision and logistical process while managing multiple stakeholders through all phases of the creative process from strategy, budgeting and ideation through production and delivery.

Equally talented in producing written content for print and digital audiences.

EXPERIENCE ::

Brand Communications & Marketing Professional, Globally April 2008 – Present

Working with household names in the global corporate world from the USA to London to Sydney and EMEA producing assets to solve business problems and support brands. With experience in verticals including technology, food and beverage, large scale industry and healthcare. I engage a fearless approach and my clients have greatly appreciated my willingness to challenge the thinking if there are other effective ways to approach a problem. Clients have included agencies, Fortune 500 companies and SMBs.

Creative Producer (video & digital) at Laughing Samurai, Orlando July 2017 – January 2018

As creative producer for this marketing agency, I managed video projects and web development for clients in verticals including food & beverage, large scale industry and technology. I supported the project from concept to delivery. I negotiated budgets, managed traffic, advised the creative team and nurtured the client.

Managing Partner, Creative Producer (video) at Global Fire Creative, London UK March 2014 – June 2017

As a creative producer for this production house, I managed video projects for clients from SMEs to blue chip companies, overseeing the process from concept to delivery. I negotiated budgets, led the creative team and nurtured the client. As a managing partner, I marketed, managed and mentored the company to keep us on a growth path.

Director & Principal Photographer at Gracie May Photography LTD. April 2008 – 2018

A company dedicated to covering elite weddings in the Europe with photography and video. I built and nurtured a collective of creatives who worked to bring this vision to life.

Content Designer  2008 – 2014

I founded a photography education platform with a monthly readership of 100k, Facebook presence of 50k and email list of 17k. Writing over 800 tutorials and editorials, I was paid to guest-post on other sites, write magazine editorials, teach online classes, make appearances in leading forums, webinars and podcasts, 1:1 consulting with clients globally and producing sponsored content. I was also profiled in a book about photographers. My focus was on building personal brand, pricing structures for service based creative businesses, managing client expectations and the sales process for commissioned artists. In 2014, I sold the rights to that intellectual property.

HONORS + AWARDS ::

2017 // AVA Digital Award // Platinum for “Ultrafail” campaign for client Vodafone Group // Exec Producer

2017 // AVA Digital Award // Platinum for Global Peace Index animation for client Institute for Economics and Peace // Exec Producer

2016 // Cannes Lions See it Be It // Shortlisted

2016 // Hermes Creative Award // Gold for “We Care” internal film for Vodafone Group // Exec Producer

2016 // AVA Digital Award // Gold for “Room to Breathe” campaign for Wightlink Ferries // Exec Producer

2016 // AVA Digital Award // Platinum for “Project 11” internal film for Vodafone UK // Exec Producer

PRESS + INTERVIEWS ::

2017 // Techniques for Ideation // Interviewed by  Tom Breeze

2015 // Beloved Collective Podcast // Interviewed in this episode on topics of my photography theory and method

2013 // Photography Business Secrets: The Savvy Photographer’s Guide to Sales, Marketing, and More by Lara White // Case study on my photography company Gracie May Photography.

TALKS + CLASSES ::

March 2017 // “Truth Bombs :: Working in Media” a talk for National Apprenticeship Week

Feb 2017 // “Production hacks: Effective use of animation for commercials & global brands” a talk at BVE, Britain’s largest broadcast and media event

Feb 2017 // “Production hacks: Saving on your music budgets by going in-house” a talk at BVE, Britain’s largest broadcast and media event

Feb 2017 // “Getting the Brief” a talk at Film Expo South

Other topics I speak on can be found here.

PUBLICATIONS ::

2016 // Digital Photographer Magazine issue 180 // “Do I need a new camera?”

2008-2013 // Multiple photography articles on dPS racking up over 1 million shares

2013 // dPS // “5 Photography Bad Habits to Quit Today” (I wrote for this mega-blog for years, but this post is still the most viral post to date with over 107k social shares) the sequel has 85k shares.

2012 // CHIC Magazine // “100%: How I Nail Every Bridal Consultation”

2012 // CHIC Magazine // “5 Minutes to a Better Website”

2010 //Canon Magazine // “Let’s Go Inside”

2010 // Canon Magazine // “Surviving the Wet”

2010 // Canon Magazine // “Introduction to White Balance”

2010 // Canon Magazine // “Watch out, DSLR”

2010 // Canon Magazine // “Know your Settings”

2000-2001 // Cosmopolitan Magazine // Teen consultant for Cosmo Girl magazine

1998-2001 // Orlando Sentinel // Throughout my highschool years, I wrote weekly for the RAVE! section for teens

KIND WORDS FROM SMART PEOPLE ::

“I had previously worked with Elizabeth across a number of creative projects over many years. Upon joining the Sydney-based Institute for Economics and Peace, I was very happy to bring her and the team onboard to produce a short animated film to represent the 2016 Global Peace Index. With a media launch into 140 countries, the film required cross-cultural understanding, clear communication and engaging visual – all of which were exceptionally delivered for us, on time and on budget. From the storyboard through to final edit, Elizabeth thoroughly understood our brief, skillfully injecting creative ideas whilst retaining the integrity of the project. I would, without hesitation, collaborate with her again for future projects.” Darren Lewis, Marketing Director, Institute for Economics and Peace, Sydney

“Elizabeth is one of the most inspiring and hard working women I’ve ever met. I can never repay her for taking me under her wing and teaching me everything that she has. She always thinks three steps ahead and whatever she wants done, she gets done. Her incredible work ethic, creativity and business mindset is one to be envious of. I am very excited to see all the amazing things she will do and create in her future as there is no doubt that it will be nothing less than amazing. ” — Charlotte M. Simonsen, Midweight Art Director, Global Fire Creative

“Elizabeth managed to turn around a video project with a super tight deadline meaning we sourced, shot, edited and marketed 3 SME business owner videos in just a few days. Great to work with and offered lots of creative ideas to ensure the videos were perfect for social and short sharp and engaging. I had every confidence the videos would be delivered on brief from the get-go due to Elizabeth’s confident and decisive style.” — Jack Ryan, Marketing Manager, Vodafone UK

“I had a vision for an emotional film to connect those working at Vodafone with a powerful sense of purpose. I explained to Elizabeth what I wanted, and it was a real pleasure to see her become as excited as I was about it. The sheer energy she had to deliver that vision meant I could comfortably step back and let her work her magic! What she created was perfect!! I watched with tears in my eyes and so have many others now…. I would not hesitate to use Elizabeth and Global Fire Creative again and to fully recommend their work to everyone with absolute confidence. Thank you Elizabeth, for helping me realise an ambition I had for some time and for making it better than I ever imagined. Looking forward to our next project. ” — Claire Barron, Global Customer Experience Academy Manager, Vodafone Group

“She’s an incredibly talented and hard-working individual, who is bursting with ideas. I thoroughly recommend her.” — Duncan Millar,  Senior UX Associate, BAE Systems Applied Intelligence

“With over 20 markets around the world, whenever I’ve a need to do anything on video, Elizabeth’s the first person I get in touch with. Time and time again, she and Global Fire have created excellent results that I’m proud to share. ” — Adam Sunman, Global Employer Branding and Social Media Lead, Vodafone Group

“You will not find a better colleague and a more enthusiastic individual to work with on any topic. For me her most prized virtue is her honesty and her word. She always delivers what she says she can deliver and in a most timely fashion. If I could hire Elizabeth I would hire her in a “New York” second.” — Steven Kaminsky, Ph.D., Chief Science Officer, IRSF

“Elizabeth is a motivated and creative entrepreneur. She is prolific, developing a wide range of successful projects across digital and social media. She deeply engaged with her learning and contributed hugely to the community of enquiry.” — Richard Berry, Programme Group Leader Marketing, Advertising and Communications, Southampton Solent University

“Elizabeth is a goal-oriented, motivated individual who is extremely organised and focused in her work and any task at hand. She is hard-working, full of creative energy, and passionate about her work. In addition to this, Elizabeth has great creative ‘vision’ and a can be relied on to always get the job done in a professional manner that answers the brief!” — Nik Mahon, Principal Teaching Fellow Advertising / Director of Creativity & Enterprise, University of Southampton