Elizabeth Halford Photography {the blog} » photography in plain English

How to sell in Plain English {a new in-person workshop}

Can I take you out to dinner, put you up in a hotel and then teach you everything I know about sales? Pretty please?

I’ve been asked for years when/if I’m ever going to do an actual workshop face-to-face. I’ve been mulling over what I really believe in and what photographers really need. And the answer is quite resounding: you need someone to hold your hand and show you how to make money! You’ve got the skills {hopefully} and the drive, but you need the real honest-to-flipping-goodness tools to sell your work and make that cash.

The answer to this is in-person sales. All the way. There’s no other way to provide a top of the line service that clients are willing to pay for. But how? When? Where? What price? What will you say if they pitch a fit about your prices? All of this will be answered in one brilliant day. Not online, but in person. Like ME + YOU making friends and

SORTING.

THIS.

OUT.

  • When: The workshop is 10th March, 2013
  • Where: The DeVere New Place hotel in Southampton. I’ve booked a newly renovated room in the middle of their garden. Lots of glass, beautiful light, vaulted ceiling. We’re gonna be really happy hunkering down there for the day!
  • Who: This is only open to 12 deligates. I want to keep it intimate.
  • Price: The workshop is £550 and this is what you get…

{What you get}

  • You will arrive on the evening of the 9th. My husband is pretty excited and wants to offer everyone a ride from the train station if needed. In the new Gracie May Photography MINI no less! So if you send me your times when you know them, that can be arranged.
  • In the evening, I’m gonna take you all out to dinner so we can get to know eachother and let our hair down
  • The price includes one night at the hotel so you can wake up fresh in the morning and walk just a few yards to our beautiful meeting room.
  • In the morning, we’ll have breakfast. All the hotel’s ammenities are available to you if you like to wake with a workout in the gym.
  • The day will begin around 10 and consist of lots of teaching about the who, what, when, where and -most importantly- the HOW of in person sales and making money after the session
  • There will be slots for discussions, questions and fleshing out these concepts for your own business.
  • I’ve got guest speakers who are real photographers here in the UK who are already selling their work in person to come tell you how they’re doing it, too!
  • I will show you all the available tools that you hear about online. All those iPad apps that you want to see in real life? I’ve got ‘em!
  • All refreshments and lunch are provided of course. You really just need to bring yourself!
  • No worries about taking notes. Just soak it all in and I’ll send you away with a copy of my presentation. I’m even making an app for you so you can take me with you to your viewing sessions to help squash those nerves and make it work.

So many fantastic vendors have donated wonderful gifts to you for a goody bag that will make you squeal! Actions, presets, discounts for online classes {like Brooke Snow}, eBooks, templates, a gorgeous satchel…loads! And there will be a really big drawing for higher value items during the day.

There will be a camera crew filming the entire event so don’t register if you have any reason to not want to be seen on camera {like you’re in the witness protection program}.

The day will end around 4pm and we’ll gladly give you a lift to the train if needed!

{Who it’s for}

This workshop isn’t for everyone. If you are already a photographer with even a small client base, you’re in a good position to start implementing in person sales. And if you’re completely new, you may want to come to get your feet on the right path from the get-go. But I will be teaching from the perspective that you are already a photographer who knows your style, can produce consistent and beautiful work but you just have trouble making money after the session. This is about helping you stop the shoot-and-burn sessions and start giving your clients something to put on their walls and something for you to put in your bank account.

We will not be talking about setting pricing, how to make a contract, editing, shooting or anything that doesn’t directly pertain to selling in person.

{How to Register}

A 50% deposit of £275 is required to register and the rest is due on arrival in cash or can be paid beforehand via bank transfer. CLICK HERE to go register and pay your deposit.

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  • Valari C

    Would love this – but just a little too far away… If you ever want to host a workshop in America, I live in wonderful Orlando, Florida :)

  • Stephanie

    Do you think you would ever come to MASS?

  • elizabethhalford

    Hey, I’m from Orlando! WIll be there in Nov

  • Blythe

    I wish you could post this online for others to view. Like myself who lives in North Carolina, and right now who can’t seem to sell my prints, or have people constantly complaining about my prices, and I have no money to attend any kind of opportunity like this!!!

  • Mysti W

    I’m in Orlando too! :) An excuse to go across the pond is always nice though.

  • Shay Bunch – e’Shay Photo

    I’m in south Florida; would TOTALLY go to an Orlando workshop!! Wish I could come to this one :)

  • Allison

    I would love to come to this, but I am too far away. I agree with Blythe that you should do something like this online for all of us ‘mercian folk back home! Just a thought :)

  • http://www.facebook.com/brenda.fowlersmith Brenda Smith

    I would love to go, but don’t think I’ll be able to fly over to England in March. I’m in New Hampshire if you ever do a New England workshop, I’ll be there :-)

  • http://www.facebook.com/people/Kathy-Silke/573665459 Kathy Silke

    Hi Elizabeth! Can I ask,is this geared towards portrait sales or wedding sales or both? Thanks!

  • elizabethhalford

    Hellooo! This is portrait sessions. My weddings include everything they need and after-sales are very relaxed.

  • Cecilia

    Oh how I wish you’d come to Florida!

  • Janie Beaumont

    Hey Elizabeth, I have put off the photography dream for a while while I deal with Olive, however I am going to try to pick back up in the new year, if you have a space left nearer the time you need to fill, remember me & if I can fit it in I would love to come……..

  • Victoria

    I’d definitely come to something closer to me, in America (the sunny South to be specific!). What a great idea though either way!!

  • lisa

    Will you maybe be offering a video session to purchase for those of us living in the U.S.? I know it wont be the same, but I am so anxious to get a good start to this in home sales option. The story posted above totally just happened to me with a family sesion. This never in 7 yrs has happened and I was so hurt and floored that she was not happy.

  • elizabethhalford

    Hello Lisa! I’m really not terribly sure what will come of it since this is my first workshop. We’ll see :)

  • Niki

    I’d love some sort of podcast or video for those of us who can’t attend (ya know, the whole Atlantic ocean standing between us and all!) :)

  • http://www.facebook.com/judy.laing Judy Laing

    Please, please consider doing one next year! I would love to attend but just can’t make it this March…….I’ll save hard for 2104 :)

  • http://www.facebook.com/jennifer.t.gladden Jennifer Tempelmeyer Gladden

    I am in total agreement with Lisa….I live in the US and it just isnt possible for me to afford to travel there, but would LOVE the opportunity to at least view the session, even if I am just watching. I dont need to interact, just watching what is going on would be fabulous……think of a price and sell us the video :) I am sure there are lots of us that would pay for it……p.s. I am not spending any money on workshops right now, even though there are several that I would like to take, but THIS ONE I would pay to watch. I think this one would actually help me make money so I could afford some of the other workshops people are doing :)
    thanks for even considering it, hope you are able to make it available to those of us “States side” :)
    Jennifer

  • Dawn-Marie

    Would you consider offering your expertise in the Western United States, say Spokane Washington or Coeur D’Alene Idaho? Lovely area of the country for pictures!

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