Elizabeth Halford Photography {the blog} » photography in plain English

Starting Your Business Vlog Series pt.4 {Big vs Small}

Hello and welcome to my 10 part vlog series sponsored by Pretty Presets. Over these ten weeks, we’re discussing just a few of the different things you need to look into when deciding if you’re ready to venture into charging for your photography and becoming a ‘professional’.

This is week 4 and in this video, I’ll be discussing big business vs small business.

Note: if you’re viewing this post in your inbox and there’s no video, click here to view this post on the blog.

{Video Notes}

Can you have small business? Yes. But what are you comparing it to? In this video, we’re discussing the concept of establishing yourself as a small business, operating ‘on the side’. Some call these photographers the ‘weekend warriors’ and even look down on them for their small time aspirations.

There’s nothing wrong with wanting your photography busienss to be a small one to supplement your usual income. But it’s important to know what goes into running a business big or small and you might be surprised the the jump from small to big really isn’t that huge.

Things you need to be in business {big OR small}:

Legalities – you need to register yourself as a business and get legal with your government. Paying taxes.

Insurance – no matter the size of your business, you need to be properly insured.

Legalities – forms, releases, etc

Branding – how will you communicate who you are to your potential clients?

Printing - cards, letterhead

Packaging – setting yourself apart from everyone else will put you in a league of your own. In addition to creating superior work, your packaging will add value to your work and this will mean you can charge more and work less.

Further education – you need to stay educated no matter how big or small your business is going to be. Personal growth is very important in your forward motion.

Online presence

Marketing – How are you going to get your clients? Some marketing is free and others are low cost but even free forms of marketing cost something, even if it’s time.

If you don’t set yourself up well to glean a higher level client, you will have to work harder, not smarter.

Watch the video to hear more about big business vs small business.

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  • Kathy

    I am just starting to try to get my photography business going as I work full time at school and have very little time to do anything else during the school year.  I also stay busy with seven grandchildren!!  Since summer break is just around the corner for me, I googled photography prices.  So when I found your website, I was very excited.  I will watch your videos as soon as I can and try to learn from you!  Thank you for having this blog!

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