Kevin Abrams owns an agency providing web solutions for clients. He realized that a big part of his business wasn’t being monetized. We fixed that.
In his agency, Kevin noticed that he often ended up supporting clients with a lot more than web development.
During the course of a website project, he would naturally come across other issues and dig into these to help them with solutions.
The problem was that he wasn’t monetizing this service.
“Elizabeth was exceptional at listening and transforming my thoughts into a focused, impactful narrative. Her skill in refining and articulating my brand's message was instrumental in focusing the brand's identity, strategy, and direction.”
-Kevin Abrams, IT Consultant
What I developed for
Kevin Abrams
I worked with Kevin to develop a new brand to market himself as a consultant who helps clients solve their operations problems with tech solutions.
Workshopping
The first thing I did with Kevin was take him through my series of workshops:
Workshop 1: Discover
We discovered and defined the why, how, and what behind his business.
Workshop 2: Focus
We refined his understanding of the customer’s perspective (and their bleeding, human pain points)
Workshop 3: Reveal
We collaborated to reveal the archetype and identity of her brand and how to connect it with users through design.
Documentation
The information gathered throughout these exercises was distilled into documentation that will be referred to for the life of the business.
This documentation outlines…
Internal messaging
His why, how, what
Brand archetype
External messaging
Elevator pitch
Customers & Users
Their needs and desires
Their blockers
Scenarios outlining how his services meet those needs
Personal Brand Photography
I shot the personal branding photography you see on his website.
Case Study
I wrote the first case study for his website which you can see here.