https://www.elizabethhalford.com/blog daily 0.75 2024-06-23 https://www.elizabethhalford.com/blog/achieving-brand-consistency-using-a-guidelines-document monthly 0.5 2024-04-20 https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/a9890f4f-b247-4e8a-ad20-0bc038bb35f5/brand-guide-pages.jpg Learnings - Achieving brand consistency using a guidelines document - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elizabethhalford.com/blog/rebranding-brand-evolution-for-consultants-small-business monthly 0.5 2024-06-23 https://www.elizabethhalford.com/blog/branding-myself-personal-brand-how-to-establish monthly 0.5 2024-01-17 https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/07f2fc4a-6a3d-4759-8223-916d4d641435/branding-myself2-web.jpg Learnings - A peek inside the brand guide for a personal brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elizabethhalford.com/blog/anatomy-of-a-case-study-how-to-write monthly 0.5 2024-01-17 https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/1703610880549-0IT6RPO97N9F5K9SQ6M4/case-study-mockup.jpg Learnings - Anatomy of a compelling case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elizabethhalford.com/blog/ab-test-uppercase-vs-lowercase-in-digital-ads-user-testing monthly 0.5 2023-12-26 https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/2ab62477-30b6-42ff-9c58-ce03012fa671/Screenshot+2023-11-02+at+9.10.34+PM.png Learnings - A/B Test: uppercase vs lowercase in digital ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/f50d5349-ad9a-4ed3-8bb7-6e454db491e8/Group-3.png Learnings - A/B Test: uppercase vs lowercase in digital ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elizabethhalford.com/blog/ab-test-long-form-copy-one-column-vs-two-user-testing monthly 0.5 2023-12-26 https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/15ceb55e-1277-4f00-9be5-83b611c78bbd/Group-1.png Learnings - A/B Test: Long form copy one column vs two - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/8975e048-8482-45d3-8928-fe935d4380ce/Untitled-1.png Learnings - A/B Test: Long form copy one column vs two - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elizabethhalford.com/blog/your-brand-should-start-with-why monthly 0.5 2024-01-17 https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/be798fbe-1627-494c-bb80-2d6aba629393/EH+Brand+2023+-+4.png Learnings - Your brand should start with why - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elizabethhalford.com/blog/new-business-brand-how-to monthly 0.5 2024-01-17 https://www.elizabethhalford.com/blog/what-are-sales-sheets-one-pagers-how-to-make monthly 0.5 2024-01-17 https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/b5d3ece6-ff26-458e-8d67-033bc57e0b62/medical-one-pager-ppe.jpg Learnings - What are marketing one-pagers and how are they used? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/fa626e0a-6b96-47e4-b478-e8fbe65793f5/one-pager-mockup.jpg Learnings - What are marketing one-pagers and how are they used? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/8e8b8802-3041-4e0e-b74d-b0764cc12c68/ENV_Device_Mockup_01_PSD_GB_Batch_21.jpg Learnings - What are marketing one-pagers and how are they used? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elizabethhalford.com/blog/blog-post-title-four-kwjcf monthly 0.5 2024-01-17 https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/7ce92b2a-29bd-4d95-b1ef-6980312c9918/color-page-brand-style-guide.jpg Learnings - What belongs in a brand book? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/a329910c-0377-4fc2-bf6c-75e4a2b38eba/brand-persona.jpg Learnings - What belongs in a brand book? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/b4e959b6-d257-4b30-89a9-6492c32132a1/contents-1.jpg Learnings - What belongs in a brand book? - Make it stand out Two guidelines with very different contents https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/d1eb2ac3-50a9-47ca-b14b-c12c2c085c89/Elizabeth-Halford-Brand+%281%29.jpg Learnings - What belongs in a brand book? - Make it stand out Vocabulary page of my own brand book https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/39666ccd-48b6-4428-9ac1-e7bc0be80efe/example-brand-style-guide.jpg Learnings - What belongs in a brand book? - Make it stand out A few style guide pages from a brand I recently designed https://images.squarespace-cdn.com/content/v1/65413dcea084e750bc539258/6955446d-7645-4bcd-b930-0ec5b19153bb/Elizabeth-Halford-Brand.jpg Learnings - What belongs in a brand book? - Make it stand out My personal golden circle 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